Sake brewers’values

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“I entered the world of sake because of sake brewers”, do I often say. I am fond of their authenticity, pride and great generosity. I love the fact that they will put the conservation of their heritage, and its transmission to the next generation most often above other business success indicators.

Naoshi Takatsu, Executive Education Producer based in Japan, chose to use sake related content in his book entitled “Why does Japanese wisdom inspire global business leaders?”.

The book explores how the wisdom of traditions like Zen, Ikebana, Aikido … and Sake brewing can guide leadership and teamwork in a time of uncertainty. I am proud and happy that he asked me to contribute.
It is written in Japanese for now, but the message is universal.